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// 02 — IMMERSIVE EXPERIENCES

Brand worlds people physically step into.

VR and AR environments built in Unreal Engine 5 and Unity, deployed on Meta Quest 3. Activations for launches, expos, and brand moments audiences feel — and post about.

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Unreal Engine 5 + Unity
Cinematic engines
Meta Quest 3
60+ FPS, wireless
4 formats
VR · AR · MR · WebAR
No install
WebAR runs in-browser
// WHAT IT IS
Step inside. Stay there.

Brand experiences built in Unreal Engine 5 and Unity, deployed on Meta Quest 3. VR activations for events and expos, AR product overlays for retail and launches, and WebAR campaigns that run in any smartphone browser — no app, no install.

// HOW IT MOVES

From concept to crowd.

Phase 01
Discovery

Audience, objective, venue, and footprint. What the brand wants people to feel — and remember.

Phase 02
Concept

Worldbuilding, interaction beats, narrative arc. The on-paper version of the moment.

Phase 03
Build

Unreal Engine 5 and Unity environments, asset pipeline, interaction scripting, optimisation for the target hardware.

Phase 04
On-site

Headset fleet, on-floor tech ops, signage and queueing — the activation actually runs.

Phase 05
Recap

Session data, dwell time, audience sentiment, and the cut-down recap content for post-event reach.

// WHAT IT DELIVERS

The deliverables.

01
Full Experience Build

Environment design, interaction scripting, asset creation, and QA in Unreal Engine 5 or Unity.

02
Event-Ready Package

Headset fleet, on-site technical support, signage kit, and crew briefing — turnkey for the venue.

03
Mixed Reality Support

WebAR for mobile browsers, AR overlays for product try-on, and spatial campaigns that anchor to place.

04
Post-Event Analytics

Session data, dwell time, interaction rates, and audience sentiment fed back into the next brief.

// FORMATS WE BUILD

Every reality on the spectrum.

VR Activation
Headset-led, full immersion
AR Try-On
Mobile + retail overlays
WebAR
In-browser, no app
Mixed Reality
Meta Quest 3 passthrough
Spatial Anchors
Location-locked AR
360° Capture
Stereoscopic + monoscopic
Projection
Mapped surfaces + scrims
Recap Content
Reels, cut-downs, BTS
// BOOK A DEMO

See it in a
headset first.

studio@ibnxr.com  ·  +94 70 353 3348