VR/AR Standalone VR game + integrated social campaign See the Journey

IBN Street VR Valentine's Challenge

From concept to wireless game in 4 days — then played by strangers on a busy Colombo street.

Unreal Engine 5Meta Quest 3SAdobe SuiteFacebookInstagramTikTok

Client

Infinity Brain Networks (IBN)

Industry

Immersive Technology / Events

Duration

2 weeks

85K+

Teaser Views

Across Meta & TikTok in 3 days

45+

Total Players

25 Day 1 / 20+ Day 2

Critical Bugs

Flawless public play

100%

Client Satisfaction

IBN’s own benchmark for future activations

// OVERVIEW

The project. In context.

IBN set out to prove that high-fidelity VR could captivate a public crowd outdoors, completely wirelessly, with zero prior user base. The Valentine’s activation needed a custom game, a hyper-local marketing push, and authentic live feedback — all as a self-owned proof of concept.

// THE CHALLENGE

The problem we had to solve.

Designing a game intuitive enough for complete beginners to pick up and play within seconds, while building brand hype from absolute zero on social media. The hardware also had to withstand bright Colombo sun and continuous use.

// WHAT IBN BUILT

The solution we shipped.

IBN developed a simple, gesture-based VR game in Unreal Engine 5 for standalone Meta Quest 3S, eliminating cables and PC dependency. Simultaneously, a multi-platform teaser campaign — including countdowns, flyers, and live player interviews — generated organic reach exceeding 85K views, turning a street corner into a destination.

// PROJECT VISUALS